Musto Performance Clothing: The Snug Story – Then and Now
Musto is one of the world’s leading performance clothing brands, providing specialist equipment for sailing and equestrian competitors, amongst others. Musto clothing uses the latest technology to help wearers withstand the elements, and back in the mid-80s, the most cutting-edge clothing technology around was fleece.
Fleece was first introduced to the British market when Keith Musto, founder of the Musto brand, was told about this new fabric that had become a hit in the States through a company called Molden Mills. After flying out to America to look at it first hand, Keith used most of his company’s finances to ship a 20ft container full of fleece back to Britain.
This fleece was used to make two products, the Snug Blouson and Snug Shirt. During the design process, the team had decided to use self colour cuff and trims rather then use the combination colour which was around the neck, they felt that this made the jacket look more stylish and modern and added more quality to the product.
Both items were the first fleece products to hit the UK market and they became very popular very quickly. They were a new and fresh product which had the Musto quality about them. Both the Snug Blouson and Snug Shirt helped dominate the core markets and kept the company busy and afloat through the 80’s recession.
Today, the Snug Blouson Jacket and Shirt are still two of Musto’s most popular products, selling up to 30,000 items every year since the range was launched. The Snug range now encompasses a variety of jackets to meet different purposes.
As well as fleeces, all of Musto’s clothing is made using the best technology that allows them to withstand whatever Mother Nature may throw at you. A number of jackets in the outdoor range are made from GORE-TEX® and Windstopper® material, making them water and windproof, as well as highly breathable. Fleece products are made using Polartec® fabric, which keeps the body warm and dries quickly, while jackets with Primaloft® use a patented microfiber structure to help the body retain warmth and conserve energy.