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In the Press: Now fashion discovers its aristocratic collection

The article below features our latest collection with the new Mrs Tindall, in the style section in today’s Telegraph; ‘Posh designers are on the rise – Zara Phillips among them’:

‘The Noughties may have been the era of the celebrity fashion designer, but this decade sees the birth of a fresh breed: the posh couturier.  Impeccable breeding, an expensive private education and a family coat of arms are all par for the course for these designers, who are winning raptures with their collections.

Take Zara Phillips, 30,  the eldest granddaughter of the Queen, who has launched a successful womenswear range in collaboration with outdoor specialists MUSTO (musto.com).  It seemed a natural fit to snap up Phillips, with her being a former eventing world champion, but it turned out she used to wear the label to muck out in the stables when she was a girl.  Now, she is giving a new generation of aspiring young equestrianistas the opportunity to buy into the MUSTO brand with her seven-piece children’s line of cute polos, sweatshirts and jackets.’

New for AW11, the first ever ZP176 Kids Collection designed by Zara Phillips exclusively for Musto

> SHOP ZP176

‘Lady Natasha Rufus Isaacs, the Marquess of Reading’s 27-year-old daughter, co-founded her fashion-with-a-conscience line, Beulah, with Lavinia Brennan (beulahlondon.com).  Their beautiful billowing silk dresses have have attracted a fan base including Kate Moss and Sarah Jessica Parker, and the label even has a special commendation from the United Nations.

Following a life-changing trip to the Delhi slums, where they volunteered to help rehabilitate women rescued from prostitution, Rufus Isaacs and Brennan now work closely with the charity Freeset.  This gives these women the opportunity to learn to read, write and operate a sewing machine; the idea is to train them to a standard to produce the Beulah collection.

It’s not just clothes.  Safor bags (safor.co.uk) come in chic neon snakeskin and are created by the Hon Sarah Forsyth, 29, while Cleo Barbour, the 25-year-old Country Life Girl of the Week and daughter of one of the largest landowners in Cheshire, is behind Cleo B heels, whose stockists include trendy Dover Street Market in London (cleob.com).

Julia Burness, granddaughter of the late Lord Forte, is another one to watch.  Her “Nini” love rings (from £30, juliaburnessjewellery.com) have taken over from friendship bracelets as crucial festivalwear, according to vogue.com.  “I worked in recruitment consultancy, but as I approached 30, felt I had to do something more creative,” says Burness, now 32.  “Having the confidence to give something a go is far more important than what background you come from, although having a supportive family helps.”

No doubt when it comes to business and design, newbie aristo designers could do worse than follow the example set by Princess Marie-Chantal of Greece, the poster girl of posh design, whose children’s clothing brand, launched in 2001, offers an update on the sort of gear worn by royal offspring and has grown into a globally recognised label that’s sold in 20 countries.

With so many posh girls in fashion, might Kate and Pippa be missing a trick?’

> Read more about MUSTO’s collaboration with Zara Phillips

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