Musto announces partnership with Abu Dhabi Ocean Racing
Market-leading sailing clothing brand announces its support for the high profile UAE team led by British skipper Ian Walker
Nigel Musto and Nabeel Al Zarouni, UK Country Manager for Abu Dhabi Tourism & Culture Authority, celebrate the new partnership
Musto is proud to announce its partnership with Abu Dhabi Ocean Racing for the 2014-15 Volvo Ocean Race, in order to keep the team in peak performance as it faces some of the harshest environments on earth. The Volvo Ocean Race, which visits 10 cities in 10 countries, including the United Arab Emirates capital Abu Dhabi city for the 2014/15 New Year stopover, and covers a total of 39,379 nautical miles (the equivalent to 45,317 miles or 72,930 km), is acclaimed as the world’s toughest ocean race, testing the skill, dedication and endurance of competitors to the maximum. Ocean racing is integral to Musto as a brand, which announced its position as official supplier of sailing apparel and footwear for the next two editions of the Volvo Ocean Race in June 2013. Musto’s association with the historic race stretches back to 1981/82 when it partnered with winning boat Flyer II and has continued to be involved as a supplier in all subsequent editions.
The design and development of Musto’s ocean racing gear incorporates rigorous testing by Volvo Ocean Race teams to trial the garments to provide innovative and practical solutions to sailors battling the very worst of the elements. The 2014 sailing range is testimony to this, with photoluminescent reflectors added to all offshore garments as a direct result of feedback from sailors competing in the 2011/12 race. This significant experience and expertise places Musto in a unique position to offer Abu Dhabi Ocean Racing the highest level of protection to help its athletes perform to the best of their ability.
Abu Dhabi Ocean Racing skipper Ian Walker commented on the partnership, saying: “The team is thrilled to have the support of Musto as we embark on our second Volvo Ocean Race. Given the new one-design rule, this is tipped to be the tightest race in the history of the competition, so we will depend on our gear more than ever to give us an edge. Musto has a reputation for being at the pinnacle of design innovation – and reliable, high quality kit will be essential in keeping us at peak performance. We can be confident we are in safe hands with Musto.”
Nigel Musto commented: “Our clothing is designed for sailors, by sailors and trialled out on the water in the most extreme conditions to ensure it performs to the exceptionally high standards required by ocean racers. “Abu Dhabi Ocean Racing is such a dynamic team; we could not be more pleased to be in partnership with them and hope to see the team go on to victory in the Volvo Ocean Race.”
“The United Arab Emirates is key to our international expansion throughout the Middle East – the partnership with Abu Dhabi Ocean Racing is intended to raise the brand profile across the region and aid in our search for distribution partners to represent Musto locally.”
For more information on the Volvo Ocean Race please visit: www.volvooceanrace.com
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