Reducing our Environmental Impact
A Musto Case Study
Reducing the Environmental Impact of Musto Garment Packaging
In December 2016, Musto were challenged by Vestas 11th Hour Racing and the Volvo Ocean Race to reduce our environmental impact by finding a more sustainable alternative to the plastic packaging we use to package our garments. The project has resulted in a savings of more than 4,000 kg of plastic packaging across two product collections, and has paved the way for Musto to save over 11,000 kg of plastic each year.
Over the 45 years the Volvo Ocean Race has been running the sailors have witnessed a steady increase in the amount of plastics floating around our oceans. The problem is very well illustrated by Bouwe Bekking, a six time Volvo Ocean Race veteran in his video Plastic, Plastic, Plastic…
Plastic, Plastic, Plastic...
A message from the skipper Bouwe Bekking
We all need to get our act together in a sustainable way!Watch the video
Vestas 11th Hour Racing has entered the 2017-18 Volvo Ocean Race to achieve exemplary results in sport and sustainability. Vestas are the world leaders in wind power and 11th Hour Racing is a program of The Schmidt Family Foundation, establishing strategic partnerships within the sailing and marine communities to promote collaborative systemic change for the health of our marine environment.
Over a period of 6 months, we conducted a study into the feasibility of the plastic packaging challenge and how we could make a significant change within our business to reduce our environmental impact.
We took advice from Jill Savery at 11th Hour Racing, Anne-Cecile Turner at Volvo Ocean Race and Dame Ellen MacArthur of the Ellen MacArthur Foundation, as well as a number of our packaging suppliers.
The Case Study
1. Life Without Plastic
2. Bioplastics - A Viable Alternative?
3. Can We Use Recycled Plastics For our Bags?
4. Minimising Our Plastic Usage
5. What Else Can We Do?
6. The result
7. The Future
As the world's leading sailing brand, Musto continually push the boundaries of design and innovation. They create technical performance clothing that provides athletes across multiple disciplines with ocean engineered protection for all weather conditions, protecting them on the outside, making them stronger on the inside to give them the inside edge.
Founded in 1964 the company takes pride in its history of continuous and market leading innovation. By combining technical fabrication with design, Musto ensures that athletes continuously perform at their peak, no matter their environment.
Musto’s position of technical excellence is supported two Royal Warrants of Appointment, as official suppliers of outdoor clothing to both Her Majesty the Queen and His Royal Highness the Duke of Edinburgh. Musto was granted the Royal Warrants on January 1st 2008, having supplied goods to the Royal Household for over five years.
Volvo Ocean Race
The Volvo Ocean Race is sailing’s toughest race to win and the ultimate test of a team in professional sport. Since 1973, the race around the world has been an obsession for some of the greatest ever sailors, and more than four decades on it continues to sit at the intersection of top level sport and human adventure. The 2017-18 edition starts 22 October 2017 from Alicante, Spain and will take the teams 45,000 nautical continents and 12 landmark Host Cities, and finishing at the end of June 2018 in The Hague.
Vestas 11th Hour Racing
Led by Charlie Enright and Mark Towill, Vestas and 11th Hour Racing join forces to compete in the 2017-18 Volvo Ocean Race with one simple mission: Achieve exemplary results in sport and be the most sustainable team in the race. This is our opportunity to win the most epic sprint around our fragile planet, whilst showcasing business as a force for good.
As experienced organisations and individuals, we understand the need to set a precedent whereby helping our partners and fans, accomplish their sustainable goals.
We advocate for effective solutions for a clean atmosphere and marine habitat, harnessing the power of nature for a cleaner tomorrow, and using unparalleled knowledge to empower collaborative, systematic change for our environment. Let’s lead sustainability, together.