11th Hour Racing Team and Musto Announce Long-Term Partnership
"Musto is an industry leader and a brand built upon a reputation for designing and engineering the best technical sailing clothing in the world,” said Mark Towill, CEO of 11th Hour Racing Team. “We look forward to collaborating and innovating together with Musto over the next several years through this partnership that is built upon many shared values, including a forward-looking approach to issues around sustainability management.”
Musto will also collaborate together with Enright and Towill on research and development to create a range of innovative and sustainable clothing. This builds upon their previous partnership with Vestas 11th Hour Racing, where Enright and Towill supported Musto with the challenge of finding a more environmentally friendly plastic packaging solution. This project set some of the foundations for Musto to work towards overcoming the hurdles that businesses face, implementing and operating more sustainable practices on a larger scale.
“Musto has long had a reputation for designing and engineering high quality, durable products,” said Houchin. “By collaborating with the team, we are looking at how we can innovate, develop and design fully sustainable products from the ground up to introduce to our main line range and for the team to wear as they travel the world."
The key learnings from this initial collaborative line will be used even wider across Musto’s collection in future seasons. The two sides met for an R&D session in Brittany, France at the team’s training location in early December and will continue to work together regularly during the production and development process.