The Musto Fenland Packaway Jacket is a Winner
Musto wins the highest praise at this year’s IPC Shooting Industry Awards with our Fenland Packaway Jacket.
The Awards are effectively the Oscars of the shooting industry and the clothing category is without doubt one of the most competitive and coveted of all. To have our desire to push boundaries in innovation and engineered excellence recognised with this win, is tremendous.
The panel of eight shooting industry experts based their decision on the following criteria – Innovation, Quality, Design, Sales Success and Customer Recommendation. See below details of the entry features below.
This prepares us very well for AW14 when we launch our most exciting Country Collection ever, the Fenland Packaway Jacket carries forward in additional colours as well as a new ladies version. Exciting times ahead!
Shop the Fenland Packaway Jacket here Fenland BR2 Packaway Jacket
Musto’s Fenland Packaway Jacket wins “New Clothing Product” award
Shooting Industry Awards 2014
Critically the Fenland is a shooting jacket, with freedom to shoot and shooting features like chest high handwarmer pockets and cartridge pocket flap retainers. It had to be light (0.6kg) in response to shooting consumer and performance clothing trends, as well as Musto’s ethos. Packability was key, recognising that many shots prefer to shoot in a waistcoat rather than a jacket – the Fenland avoids the need to carry a heavy jacket. When stowed it fits into a game pocket or clips to a belt, easily accessible between drives and in variable weather conditions. It packs into its own pocket with a pack size of 28cm x 23cm x 7cm. Versatility comes from year round suitability as part of a laying system, shooting, working dogs picking up or trialling and dozens of country past times where green is preferred to bright red. It’s also smart enough for commutes to work.
The Fenland shouldn’t be confused with low performance packable garments. It has a MVP (breathability) of 10,000g/m2 and a waterhead of 10,000mm.3,000mm is regarded as the standard for waterproof fabrics. Neither should its low weight be confused with waterproofness, a common fallacy.
“The Fenland Jacket was successfully launched at the 2013 CLA Game Fair. Despite temperatures of over 30°C we sold out on Friday and had to restock. Customers wanted a lightweight, properly waterproof shooting coat that had the versatility and packability for year round use at a reasonable price.” - Peter Stunt