Recharging Rural


The Prince's Countryside Fund: Recharging Rural

With the UK possibly experiencing the hottest summer on record, there’s no better time to swap out crowded cities for a rural escape in support of our countryside. Whether you take a picnic down with a loved one, use it as an opportunity to teach the kids about where their food comes from or just fancy a road trip with your friends, the countryside gives you ample opportunity to really embrace the outdoors. If you need some inspiration, check out the blog post, written in collaboration with The Prince’s Countryside Fund: Six Ways to Support the British Countryside.

It’s important to remember that the stunning natural beauty of Britain’s oldest landscapes wouldn’t exist without the communities within them. That’s why The Prince’s Countryside Fund report, Recharging Rural, released last week, aims to raise awareness of some of the issues surrounding rural villages and towns: from the obstacles families face when running farms, the ‘technology lag’ between urban and rural environments and the infrastructure available to local communities.

Mens PCF Country Jacket BlueWomens PCF Country Jacket Green

Tourism helps sustain and drive the countryside, but that’s no reason to simply be a tourist. See if you can book a visit to a farm to learn more about the people who help fill our shelves, buy from local shops and treat the countryside like an extension of your own home: knowing more about the locals and the history of your surroundings is sure to enrich your trip. Taking an interest will also spread an awareness of the positives and the obstacles of rural life. “To get involved in the first place, people need to know what’s happening,” an anonymous person from the report comments.

Wander, discover and share your experiences and your pictures of the countryside with Musto, using #Musto or #OurCountryside. You can also download The Prince’s Countryside Fund’s full Recharging Rural PDF report here.

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